In Make Success Happen, Deborah Galiffa Fliehman, marketing expert, accelerates your journey along a marketing plan learning curve. Unlike many business books, Make Success Happen provides concrete, actionable steps and specific examples.
Through her seven step process, you will learn how to organize a team, develop purpose statements, create a corporate identity, prepare a budget, and implement and evaluate your marketing plan. As a bonus, she has included a chapter on how to build a graphic standards manual.
Fliehman shares her extensive knowledge and experience in marketing communication; advertising; sales promotion; public relations; conventions, trade shows, and special events; public speaking; management consulting; strategic planning; publications; training and education; audio and video production; and budgeting.
Fliehman has an MBA and an MS, marketing communication, has worked in marketing management positions for two Fortune 500 companies, and today runs her own marketing communication, advertising, and sales promotion agency, Creative Technical Resources.
Through the management of her own marketing agency, Creative Technical Resources, her book, workshops, and speaking engagements, she shares her marketing expertise and insights with others.